“All you want to flush is Paper, Pee or Poo!”
UU: “…we want to stop people flushing anything else down the toilet and to target the film towards children and through the kids, their parents.”
Ducks: “Can we write a song with lots of toilet humour and fart noises?”
Ducks: “We’re in!”
United Utilities spend millions of pounds every year clearing drains, sewers and peoples gardens due to household waste being flushed down the toilet instead of disposed of in the bin. Wipes, towels, false teeth and mobile phones have all been found stuck in drains and at treatment works.
We created, illustrated and animated the characters and then wrote a catchy little ditty to communicate initially with children and then filter through to their parents.