We had many beautiful, classic, iconic Jaguar cars
…and they were all sat gathering dust
in an empty showroom!
Jaguar decided to open their doors to the Great British public to see these splendid vehicles. But they also had a desire to tell the legacy of their pioneering Jaguar engineers.
The E-Type The XJS The Xj220
Jaguar has a long and illustrious motoring history and found major motorsport success with its pioneering engineering innovations, particularly at LeMans in the 1950s. The Jaguar Heritage museum contains a physical timeline of engines and disc-brake development, telling the story of some of their most important advancements.
The discussion we had with our clients was to move the exhibition away from being exclusively accessible to just motoring enthusiasts, but to broaden the target audience and appeal to everyone.
“It’s not just for the anoraks!”
The British Motor Sport exhibition was right next door so we devised an interactive to give the enthusiast the layers they craved, but it’s also a good story; we wanted to tell this story, allowing accessibility for families with children to explore and enjoy…brum, brum!