Illegal Wildlife Trade

Illegal Wildlife Trade

Chester Zoo

Job Title: Chester Zoo |Client: Illegal Wildlife Trade

What was involved?...

Act for Wildlife are a Chester Zoo led conservation charity, leading the way in saving endangered animals around the world. To help raise awareness amongst the general public, they wanted a series of animations, along with a suite of illustrations to assist with education. 

‘The topic of  Illegal Wildlife Trade is complex so we try to find as many different ways of raising awareness of the issues surrounding it within Chester Zoo as well as online.  Animation is a great way of doing that, especially for school children, so Fuzzy Duck came up with some great ideas to fit our brief. The whole team were very sensitive to the subject and worked really hard with us to make sure the messaging in each animation was absolutely correct”.  Lauren Walker, Digital Learning Officer, Discovery & Learning at Chester Zoo.



Illegal wildlife trade is a big problem. We needed to show the severe impact that people have directly on elephants when they buy even the smallest piece of jewellery containing ivory. The aim of the animation was to make people think twice before they buy something, ensuring they aren’t buying into illegal wildlife trade.

“With such a sensitive topic, it was so important to us that the messages were clear and succinct. We also wanted to visually show the reality of the topic and show ways that members of the public can help to raise awareness and report wildlife crime if they see it happening. 

Fuzzy Duck were a pleasure to work with and kept us up to date throughout the process which made the development of these new animations a real collaborative process.” Lauren Walker, Digital Learning Officer, Discovery & Learning at Chester Zoo.

Fuzzy Duck
MediaCityUK, Salford
M50 2AB

Tel: 0161 713 3800
Email: [email protected]