Disability Rights UK

Disability Rights UK

Get yourself active

Job Title: Get yourself active |Client: Disability Rights UK

What was involved?...

Getting you active…

Get Yourself Active is a partnership led by Disability Rights UK, funded by Sport England and delivered by Leicester Centre for Integrated Living and Cheshire Centre for Independent Living. They aim to work with the health & social care and sports sectors, to develop better opportunities for disabled people to get active. 

We created an interactive website and video campaign for the launch of ‘Get Yourself Active’. To cater for the different key audiences that will use the site, the website utilises sign-posting to guide the user to the information they require.  By prompting the user to click on designated links, they can access content across a single non-linear webpage, rather than having to navigate a series of webpages; confusing and potentially dis-orientating the user.

As part of our dedication to make the website work for all users the website went through 3 rigorous rounds of user tests, over a two-month period before going live.

Website: www.getyourselfactive.org

Video campaigns

We created a documentary film campaign with BBC presenter Emily Yates. The films highlighted how being disabled doesn’t stop you from getting out there and being active.

We filmed people playing football, rock climbing and working out in a gym and we were knackered by the end of it.

 The website…

What the client said…

“Our friends at Fuzzy Duck did a great job of putting together an amazing film about people getting active and having the freedom, choice and control to really get something out of it. We really appreciate the work that Fuzzy Duck put into getting our stories across – THANK YOU!”

Leanne Wightman – Disability Rights UK

Fuzzy Duck
MediaCityUK, Salford
M50 2AB

Tel: 0161 713 3800
Email: [email protected]