British Canoeing

British Canoeing

Paddle Ability

Job Title: Paddle Ability |Client: British Canoeing

What was involved?...

British Canoeing’s Paddle Ability campaign is all about getting people with disabilities and illness, in a kayak or canoe and onto the water. One of the people we filmed was Maya Ray, a teenager whose disability prevented her from taking part in most activities. However, kayaking has allowed her not only to stay healthy, but to surprise doctors and defy the odds by kayaking in some of the most challenging conditions.

Her message is simple; ‘Absolutely anyone can come and kayak!’ Maya Ray was just one of the inspiring individuals we met when filming this series of short documentaries for British Canoeing’s Paddle Ability campaign. By the end of the shoot we were in a canoe and paddling ourselves.

We filmed in the mountain rivers of North Wales, the Olympic training water park in Lee Valley and the calming canals of Exeter, and we got wet whilst doing it. Just us though, not the cameras.

 

“I don’t do this for the adrenaline, I do this for the friends. Sport on land is nothing compared to Kayaking.”

Fuzzy Duck
Tomorrow
MediaCityUK, Salford
M50 2AB

Tel: 0161 713 3800
Email: [email protected]