Photolink are a creative content agency based in Manchester, which is one fifth of a group of companies, spread across three countries. The company was being rebranded as ‘Seventy7’ in 2017, and so wanted an animation to use at their launch event to introduce the new brand.
We designed an animation which tied into the new branding, creating icons that reflected the fun but professional attitude that they wanted to portray. Using a fast-paced, fluid style of motion graphics, the frames flow from one to another, using lines to take the viewer on a journey. This was also an opportunity to tell the story of the company and their ethos, to showcase their work and eventually to reveal the brand new logo and name.