Jaguar decided to open their doors to the Great British public to see these splendid vehicles. But they also had a desire to tell the legacy of their pioneering Jaguar engineers.
The E-Type The XJS The Xj220
Jaguar has a long and illustrious motoring history and found major motorsport success with its pioneering engineering innovations, particularly at LeMans in the 1950s. The Jaguar Heritage museum contains a physical timeline of engines and disc-brake development, telling the story of some of their most important advancements.
The discussion we had with our clients was to move the exhibition away from being exclusively accessible to just motoring enthusiasts, but to broaden the target audience and appeal to everyone.
“It’s not just for the anoraks!”
The British Motor Sport exhibition was right next door so we devised an interactive to give the enthusiast the layers they craved, but it’s also a good story; we wanted to tell this story, allowing accessibility for families with children to explore and enjoy…brum, brum!
Hidden Histories is a new strand of the visitor experience at the National Trust’s Tatton House near Knutsford. Tours of the grand rooms and estate have always been popular, and now visitors taking the tours of the kitchens and servants quarters can explore the lives and working conditions of named servants in the 1900s, and a fascinating insight into the technology of the time.
A number of iPads, some mounted on stands and some held by the guides, bring to life interactive stories from the housekeeper, cook, maids and sculleryman, through their diaries, daily schedules and ledgers. We created the project as a number of modules which will be extended when further parts of ‘downstairs’ in the mansion are revealed.
Dudley Zoological Gardens look after some of the worlds rarest creatures but we decided to go one step further with the Genesplicer interactive we produced for exhibition consultants Leach. Playing the role of a mad scientist, visitors can choose from 11 different animals and splice their genes together to create a new, improved and extremely strange species.
An animated, rotating double-helix adds movement while the creepy, atmospheric soundscape of bubbling concoctions creates a suitable background for the dastardly creations. Camodiles, Giringos, Tiguins and Crocotans can all be concocted in the laboratory and let loose by emailing your creation and sharing it with friends.
Dudley Zoo’s 2015 Easter break saw record attendances, with the attraction topping 20,000 visitors over the seven-day period. Zoo Director, Derek Grove, said “the bumper figures were a result of the opening of a new £250,000 interactive exhibit. The feedback we’ve had on Castle Creatures has been incredible.”
The Catalyst Science Discovery Centre is a well-loved museum on the outskirts of Runcorn, which has fuelled a passion for science and chemistry in local school children for many years.
Funded by the Heritage Lottery Fund the exciting interactive enabled visitors to explore the history of the area from the Observation Gallery. Scanning NFC tags at key locations in the Observatory activated content on touch-screen enabled devices, displaying useful facts, historical galleries, animations and even a quiz; where users would be given tokens to place in their virtual backpack.
We also produced a self-guided booklet enabling visitors to explore the landmarks of the surrounding industrial landscape.
As part of the £1.6 million refurbishment, Fuzzy Duck developed four educational touchscreen interactives and five tablets which were located throughout the Tudor manor house.
We interviewed local historians and restorers to learn more about the history of Bramall Hall and how the restoration processes took place.
The videos & interviews allowed visitors with limited mobility to explore each of the rooms on all the floors.
Training the next generation of engineers
The technical training interactives produced for Untied Utilities were part of their £1.5 million apprenticeship programme to source the next generation of engineers at the newly developed Bolton training centre.
The touchscreen interactive contained videos, schematical animations and scenarios that detailed the complexities of the water treatment processes, giving the trainees first hand experience of problem solving situations that would otherwise require them to be on-site, up and down the country.
A slimmed down, simplified version of the interactive was also developed for intranet, mobile and tablet devices.