Going back to uni with the benefit of hindsight and making the most of every last second.
Given the chance to produce a suite of films for the wonderful University of Sussex, we were able to showcase the amazing facilities and opportunities the University provides, but also go further and tell the real story and benefit of University life – growing-up, friendships, fun and memories.
“In south-west Lancashire, babes don’t toddle, they side-step. Rugby League is a physical manifestation of our rules of life, comradeship, honest endeavour and a staunch allegiance to fair-play” Colin Welland
A heritage project close to our heart and roots in Warrington, Fuzzy Duck and the Wolves Foundation spent 12 months working together on the huge project of documenting the rich history of Warrington Wolves Rugby League Club and the town they represent.
After securing Heritage Lottery funding, we produced a 100 metre long timeline, supported by augmented reality, motion graphics, poetry and two, 12 minute documentaries.
Warrington is a town with a rising population and we were determined to have these newcomers understand and learn to love the sport, the team, the town.
The project was awarded bronze in the 2013 Fresh Creative Awards, Best Breakthrough category.
Taking Wheelchair Rugby League to the streets!
For the first annual Four Nations Wheelchair Rugby League tournament, we were asked to create an impactful brand and campaign to introduce and advertise the event.
We created a campaign which utilised everything from traditional flyers and posters to guerilla pavement stencils and window vinyls. Alongside this, a competition was run across social media to win tickets by finding and photographing our pavement stencils.
For the event itself, the brand and artwork was carried on across court hoardings and backdrops.
Fuzzy Duck were asked to produce a series of films that help to promote the benefits of physical activity to people with a range of disabilities and impairments. Speaking to the participants and exploring how they were able to become active, these films were used to encourage others to take up an active lifestyle.
Each film became a portrait of the person with interview clips to bring to life what their achievements are and what they gain from being active. We spent a day with each participant, speaking with them and documenting their active lives.
Using documentary filming and rich slow-motion footage these films became stand-alone pieces as well as working within a suite of films.
When your target audience are the fans of a particular sport, it gives you the freedom to have a certain shorthand and license to speak in their language and even use in-jokes. The title we came up with for this campaign is just that. The phrase ‘One in – All in’ refers to a fight on the pitch. Rugby League is built from families and close friendships, where each of the players are willing to put their bodies on-the-line for each other.
If one of the players is caught in a scuffle this phrase means ‘we’ve got your back – we’re all in it together.’ This charity aims to use this same mentality throughout the fans and players alike, caring for the grass-roots and heritage of the sport, looking after players once they’ve hung up their boots and also players who get injured playing.