“In south-west Lancashire, babes don’t toddle, they side-step. Rugby League is a physical manifestation of our rules of life, comradeship, honest endeavour and a staunch allegiance to fair-play” Colin Welland
A heritage project close to our heart and roots in Warrington, Fuzzy Duck and the Wolves Foundation spent 12 months working together on the huge project of documenting the rich history of Warrington Wolves Rugby League Club and the town they represent.
After securing Heritage Lottery funding, we produced a 100 metre long timeline, supported by augmented reality, motion graphics, poetry and two, 12 minute documentaries.
Warrington is a town with a rising population and we were determined to have these newcomers understand and learn to love the sport, the team, the town.
The project was awarded bronze in the 2013 Fresh Creative Awards, Best Breakthrough category.
It’s a morning that trembles with anticipation of the signal, the whistle, the thrill, of the number you thought you’d never get, after days of frustration and weeks of regret.
As part of their Trainspotting season, the National Railway Museum asked us to produce a short film recording the performance of Ian McMillan reading his poem, Love Me Tender.
The film reflects the content and tone of Love Me Tender and provokes a creative response and a new way of visually representing the poem through a marauding walk through the station of York.
“All you want to flush is Paper, Pee or Poo!”
UU: “…we want to stop people flushing anything else down the toilet and to target the film towards children and through the kids, their parents.”
Ducks: “Can we write a song with lots of toilet humour and fart noises?”
Ducks: “We’re in!”
United Utilities spend millions of pounds every year clearing drains, sewers and peoples gardens due to household waste being flushed down the toilet instead of disposed of in the bin. Wipes, towels, false teeth and mobile phones have all been found stuck in drains and at treatment works.
We created, illustrated and animated the characters and then wrote a catchy little ditty to communicate initially with children and then filter through to their parents.
When your target audience are the fans of a particular sport, it gives you the freedom to have a certain shorthand and license to speak in their language and even use in-jokes. The title we came up with for this campaign is just that. The phrase ‘One in – All in’ refers to a fight on the pitch. Rugby League is built from families and close friendships, where each of the players are willing to put their bodies on-the-line for each other.
If one of the players is caught in a scuffle this phrase means ‘we’ve got your back – we’re all in it together.’ This charity aims to use this same mentality throughout the fans and players alike, caring for the grass-roots and heritage of the sport, looking after players once they’ve hung up their boots and also players who get injured playing.
So I snapped back, fighting for recovery, It’s never too late for a new trajectory, To a new way of living, a new lease of life; I know it isn’t easy, but I have to try.
Trafford Housing Trust’s ‘CleanStart’ programme’ aims to give ex-convicts, and ex-military a clean start by giving them a job in house removal, landscaping and cleaning within the housing association and beyond. This helps create a sense purpose and hope for these individuals where they might otherwise struggle or worse, re-offend. We made a series of films to celebrate and demonstrate the work that Cleanstart has done since their inception to present day.
The poetic short film ‘Another Chance’ follows the journey of one individual who has hit rock bottom and can’t seem to find a way out. With the help and support of Cleanstart, he is given that final chance, which he is more than ready to fight for.
‘CleanStart Why Not’ brings to life to achievements that Cleanstart has had, in not only helping ex-offenders and military, but how it also has helped and impacted local business who have used the service.