Act for Wildlife are a conservation charity run by Chester Zoo, who are leading the way in saving endangered animals around the world. To help raise awareness amongst the general public, they wanted a series of animations, along with a suite of illustrations to assist with education. The animations were to be housed in one of the enclosures within the zoo, as well as used online.
Illegal wildlife trade is a big problem, and Chester Zoo wanted to focus the public’s attention on this with an animation about the ivory process from product to source. We needed to show the severe impact that people have directly on elephants when they buy even the smallest piece of jewellery containing ivory. The aim of the animation was to make people think twice before they buy something, ensuring they aren’t buying into illegal wildlife trade.
Our concept begins with a reversal through time in a continual pull back through the various scenes. We wanted people to realise the chain of events that have unfolded before that product has reached them. ‘Fuzzy Felt’ has a nostalgic and relatable feeling to it, so we used this style to give the animation a tactile appearance, bringing the viewer closer to the message itself. Combining something that a child usually plays with, along with graphic images of the gun shooting at the elephant, helps to give the animation an element of shock and surprise – further driving home the severity of the problem.
Disability Rights UK approached us with an exciting project set around a piece of writing. We were introduced to an extraordinary creative writer named Owen.
Owen has a disability himself, but that hasn’t deterred him from his writing. Having first-hand experience helped him to shape a short case study about getting active and the community Disability Rights has created for him to meet new people.
His story follows Aftab, a young lad with cerebral palsy who craves independence; Tina, a woman who lost the use of her legs in an accident, but never lost her warm and bubbly personality; and John, an elderly man who lost his leg in the 2nd world war, but this never stopped him from getting active. The common thread between them all, is their social worker, Maggie. With a heart larger then life itself, and a passion for helping people, she introduced these three unlikely acquaintances to help Aftab to realise that his disability doesn’t control his independence.
We recently worked with Traces, an organisation that works with museums across Europe to embrace technology, and develop digital experiences within museum environments.
With 3 x 3 day cross-border workshops open to European museums, we created an animation to attract and engage with workshop participants across Europe. The aim of the workshops is to transfer knowledge and educate museum professionals, together with experts and students, in the deployment of innovative digital technologies to communicate and engage with new or existing audiences.
The three workshops are each at different locations across Europe, covering digital engagement and strategy (Denmark), digital storytelling (Belgium) & Innovative digital technologies (Netherlands).
In 2015 Warrington were bottom of the RSA’s culture list so attempting to make it the UK’s City of Culture was bold to say the least. With Fuzzy Duck’s roots being in Warrington and a few Ducks living there we felt that we could offer some support.
There were lots of nay-sayers: “Warrington for City of Culture?
It’s not a City and there’s no Culture!”
But seeing as our brief was to produce some media aimed at the people of Warrington we were given free reign to use as many in-jokes and parochialisms as we wished. And so we began building key places from around the town from The Golden Gates to Mr Smiths, referencing everything from Greenalls Bitter to Walking Day.
“She waited for the last spirit to return to her
empty grave. When she saw the ghost approach
she stood upon the tomb with staff in hand and declared…
‘I cannot let you pass!’”
Okay, you had us at empty grave. This is a brief passage from the legend of how Brahan Seer gained the gift of second site. High Life Highland asked us to animate this and several other tales from a suite of legends for their Inverness Castle tour.
Each legend depicts visions Brahan had seen coming, and eventually his death, which we’re pretty sure he did not.
The Atkinson Museum in Southport has a large range of ancient Egyptian artefacts thanks to a wealthy Victorian lady named Anne Goodison. Anne Goodison was from Bootle and was fascinated with Egyptology. She visited Egypt twice in the late 1880s and brought back a wide selection of artefacts which were housed in a ‘museum room’ in her family home near Crosby.
After Anne’s death in 1906, her husband had no interest in the collection and so donated it to the Bootle Museum in 1908. After the museum’s closure in 1974, the collection was taken to Southport for safe storage. Now for the first time in 40 years, items from the collection are now back on display at The Atkinson.
Many people know they like coffee, any idea what it takes to get this perfect blend in to your cup? With screens mounted within the coffee machine, Rijo decided to neutralise this feature by showing the journey the coffee bean has taken to be in your cup.
The animation took the key facts and processes from the Rijo42 story. Taking the viewer from the location of the plant, through the way the berry is grown and harvested, into roasting, and ultimately arriving into the cup you are stood in-front of whilst the coffee is prepared.
“All you want to flush is Paper, Pee or Poo!”
UU: “…we want to stop people flushing anything else down the toilet and to target the film towards children and through the kids, their parents.”
Ducks: “Can we write a song with lots of toilet humour and fart noises?”
Ducks: “We’re in!”
United Utilities spend millions of pounds every year clearing drains, sewers and peoples gardens due to household waste being flushed down the toilet instead of disposed of in the bin. Wipes, towels, false teeth and mobile phones have all been found stuck in drains and at treatment works.
We created, illustrated and animated the characters and then wrote a catchy little ditty to communicate initially with children and then filter through to their parents.
More for less: the future of buying legal services
GC hub is a website for lawyers that will bring the best of breed (law firms) together as a reference point for companies to compare and choose which law company to go with. Our animation grabs the attention by highlighting the benefits and principles of the website, appealing to an audience of both law firms and service users.
Clean, bold and memorable graphics, rather than convoluted text or narration to launch the brand and service to the market.
Photolink are a creative content agency based in Manchester, which is one fifth of a group of companies, spread across three countries. The company was being rebranded as ‘Seventy7’ in 2017, and so wanted an animation to use at their launch event to introduce the new brand.
We designed an animation which tied into the new branding, creating icons that reflected the fun but professional attitude that they wanted to portray. Using a fast-paced, fluid style of motion graphics, the frames flow from one to another, using lines to take the viewer on a journey. This was also an opportunity to tell the story of the company and their ethos, to showcase their work and eventually to reveal the brand new logo and name.