“We’re going to cause massive disruption to your lives, building this pipeline.
That’s a tough sell but it’s crucial work, it will help, and we really want you to come on this journey with us.”
The Ducks were asked to develop an interactive visitor centre in Keswick to explain the United Utilities programme to link West Cumbria via a major new pipeline from Thirlmere Waters.
This PR Centre will outline the benefits and explain the impacts that the seven year project will have on the community and the environment.
“In south-west Lancashire, babes don’t toddle, they side-step. Rugby League is a physical manifestation of our rules of life, comradeship, honest endeavour and a staunch allegiance to fair-play” Colin Welland
A heritage project close to our heart and roots in Warrington, Fuzzy Duck and the Wolves Foundation spent 12 months working together on the huge project of documenting the rich history of Warrington Wolves Rugby League Club and the town they represent.
After securing Heritage Lottery funding, we produced a 100 metre long timeline, supported by augmented reality, motion graphics, poetry and two, 12 minute documentaries.
Warrington is a town with a rising population and we were determined to have these newcomers understand and learn to love the sport, the team, the town.
The project was awarded bronze in the 2013 Fresh Creative Awards, Best Breakthrough category.
Dictation, anywhere, anytime
You talk and the BigHand App records and even transcribes your voice to text. After talking to law firms in Manchester, Hull and London about their appreciation of this technology to make this film for these leaders in voice recognition, the ducks then got the chance to go stateside and create a visually engaging film about BigHand’s operations in North America.
The film followed users around North America as they went about their day to day tasks utilising the BigHand dictation software. It shows the various different scenarios that the dictation software could help lawyers go about their everyday tasks.
When your target audience are the fans of a particular sport, it gives you the freedom to have a certain shorthand and license to speak in their language and even use in-jokes. The title we came up with for this campaign is just that. The phrase ‘One in – All in’ refers to a fight on the pitch. Rugby League is built from families and close friendships, where each of the players are willing to put their bodies on-the-line for each other.
If one of the players is caught in a scuffle this phrase means ‘we’ve got your back – we’re all in it together.’ This charity aims to use this same mentality throughout the fans and players alike, caring for the grass-roots and heritage of the sport, looking after players once they’ve hung up their boots and also players who get injured playing.
