Keswick Visitor Centre | United Utilities

“We’re going to cause massive disruption to your lives, building this pipeline.
That’s a tough sell but it’s crucial work, it will help, and we really want you to come on this journey with us.”

As part of United Utilities’ programme to link West Cumbria via a major new pipeline from Thirlmere Waters, Fuzzy Duck were commissioned to develop an interactive visitor centre in Keswick, for general public viewing.

This communication will outline the benefits and explain the impacts that the seven year project will have on the community and the environment.

Crime through the years

The National Justice Museum’s aim is to inspire people of all ages to become active citizens. They do this through fun and engaging activities, exhibitions and educational programmes relating to law and justice.
The Museum was undergoing a full refurbishment and we were asked
to produce the AV content throughout.

This large-scale project involved creating an introductory animation, designing and providing four touchscreen interactives, a number of films, two projections onto pillars within a courtroom, amongst others. The whole exhibition is aimed to provide an understanding of the law and justice system, with the hope to inspire people by their rights and responsibilities, to play an active role in society.

Traces

We recently worked with Traces, an organisation that works with museums across Europe to embrace technology, and develop digital experiences within museum environments.

With 3 x 3 day cross-border workshops open to European museums, we created an animation to attract and engage with workshop participants across Europe. The aim of the workshops is to transfer knowledge and educate museum professionals, together with experts and students, in the deployment of innovative digital technologies to communicate and engage with new or existing audiences.

The three workshops are each at different locations across Europe, covering digital engagement and strategy (Denmark), digital storytelling (Belgium) & Innovative digital technologies (Netherlands).

City of Culture

In 2015 Warrington were bottom of the RSA’s culture list so attempting to make it the UK’s City of Culture was bold to say the least. With Fuzzy Duck’s roots being in Warrington and a few Ducks living there we felt that we could offer some support.

There were lots of nay-sayers: “Warrington for City of Culture? It’s not a City and there’s no Culture!”

But seeing as our brief was to produce some media aimed at the people of Warrington we were given free reign to use as many in-jokes and parochialisms as we wished. And so we began building key places from around the town from the Golden Gates to the Mr Smiths, referencing everything from Greenalls Bitter to Walking Day.

Criccieth Castle

Along the rocky peninsula/promontory overlooking Tremadog Bay sits the ruins of Criccieth Castle. Perched on a headland with the North Welsh Sea at its feet, the castle is home to picturesque views and an intimidating vantage point to would-be attackers – Perhaps explaining why it changed hands between the Welsh Princes and English Monarchs so much throughout the years in its brief life as a stronghold.

To help people learn about the lives of those around the area during the English and Welsh conflict, Cadw and Headland asked the Ducks to imagine a day in the life of the Welsh Prince as he visits Criccieth Castle. This was imagined as 3 films set throughout the day each featuring an animated character talking directly to the viewer who is cast as the Prince.

The films are shown inside an imagined Llys (court) designed by our friends at Headland Design situated in the refurbished visitor centre, creating an immersive and atmospheric experience where the visitor selects the film they want to watch by touching an object on the table.

Along with these films we created an aerial film, including CGI of how the castle would have looked, which will stay with you as you venture up the hill to take in the scenic sights Criccieth offers.

High Life Highlands

“She waited for the last spirit to return to her
empty grave. When she saw the ghost approach
she stood upon the tomb with staff in hand and declared…
‘I cannot let you pass!’”

Okay, you had us at empty grave. This is a brief passage from the legend of how Brahan Seer gained the gift of second site. Registered charity, High Life Highland asked us to animate this and several other tales from a suite of legends for their Inverness Castle tour.

Each legend depicts visions Brahan had seen coming, and eventually his death, which we’re pretty sure he did not.

Seventy7

Photolink are a creative content agency based in Manchester, which is one fifth of a group of companies, spread across three countries. The company was being rebranded as ‘Seventy7’ in 2017, and so wanted an animation to use at their launch event to introduce the new brand.

We designed an animation which tied into the new branding, creating icons that reflected the fun but professional attitude that they wanted to portray. Using a fast-paced, fluid style of motion graphics, the frames flow from one to another, using lines to take the viewer on a journey. This was also an opportunity to tell the story of the company and their ethos, to showcase their work and eventually to reveal the brand new logo and name.

Tomorrow Building

The £20 million development at MediaCityUK opened in June 2016. Working closely with the MediaCityUK team and using the latest technology to create an engaging, immersive marketing application showcasing the brand-new exciting and imaginatively designed workspace for digital and creative businesses.

The app, which can be used via Google Cardboard housing or in full-screen mode, provides 360 degree CGI visuals and key locations including the reception and a typical office floor.

Lynn Haime, Asset Manager from MediaCityUK said: “We have such a fantastic mix of businesses at MediaCityUK, who are continually pushing boundaries and creating amazing content. Fuzzy Duck impressed us with their knowledge and vision of 360 VR and it has been a pleasure to work with one of the companies based at MediaCityUK to create an interactive application with virtual reality to demonstrate to companies who may be interested in Tomorrow”.

Waterplus

With you, every drop of the way…

We produced this film to help the launch of a new company whose sole objective is to supply water to business’. We needed to help portray the company story but more importantly it’s personality, and through this the benefits of using Water Plus.

Key elements to consider are the language and personality of the brand, help people to see what it will be like to work with WaterPlus, either as an existing client, new client or a someone looking to join WaterPlus.

As a brand with a range of opportunities, the creative team needed to be able to draw on a range of skills, both photographic and graphical, whilst being able to create language that portrays the character of the company.

British Canoeing

British Canoeing’s Paddle Ability campaign is all about getting people with disabilities and illness, in a kayak or canoeing and on the water. One of the people we filmed was Maya Ray, a teenager whose disability prevented her from taking part in most activities. However, kayaking has allowed her not only to stay healthy, but to surprise doctors and defy the odds by kayaking in some of the most challenging conditions.

Her message is simple; anyone can come and Kayak. Maya Ray was just one of the inspiring individuals we met when we filmed this series of short documentaries for British Canoeing’s Paddle Ability campaign. By the end of filming we got in a canoeing and started paddling ourselves.

Trafford Housing Trust

So I snapped back, fighting for recovery, It’s never too late for a new trajectory, To a new way of living, a new lease of life; I know it isn’t easy, but I have to try.

Trafford Housing Trust’s ‘CleanStart’ programme’ aims to give ex-convicts, and ex-military a clean start by giving them a job in house removal, landscaping and cleaning within the housing association and beyond. This helps create a sense purpose and hope for these individuals where they might otherwise struggle or worse, re-offend. We made a series of films to celebrate and demonstrate the work that Cleanstart has done since their inception to present day.

 

The poetic short film ‘Another Chance’ follows the journey of one individual who has hit rock bottom and can’t seem to find a way out. With the help and support of Cleanstart, he is given that final chance, which he is more than ready to fight for.

CleanStart Why Not’ brings to life to achievements that Cleanstart has had, in not only helping ex-offenders and military, but how it also has helped and impacted local business who have used the service.

Get yourself active

Getting you active…

Get Yourself Active is a partnership led by Disability Rights UK, funded by Sport England and delivered by Leicester Centre for Integrated Living and Cheshire Centre for Independent Living. They aim to work with the health & social care and sports sectors, to develop better opportunities for disabled people to get active. 

We created an interactive website and video campaign for the launch of ‘Get Yourself Active’. To cater for the different key audiences that will use the site, the website utilises sign-posting to guide the user to the information they require.  By prompting the user to click on designated links, they can access content across a single non-linear webpage, rather than having to navigate a series of webpages; confusing and potentially dis-orientating the user.

As part of our dedication to make the website work for all users the website went through 3 rigorous rounds of user tests, over a two-month period before going live.

Website: www.getyourselfactive.org

Fuzzy Duck
Tomorrow
MediaCityUK, Salford
M50 2AB
Email: [email protected]