To commemorate the 60th anniversary of the Munich Air Disaster, the Manchester United Museum created an exhibition to tell the stories of the people on board the fateful flight. They needed a touchscreen interactive building to provide visitors with more information, that also ties in with the style of the graphic panels.
We created a skeuomorphic interface containing documents, photos and videos, to give the user a sense of being involved in the investigation. The interactive is split into three sections: the players and staff, the aftermath, and the disaster.
After the initial animated attractor screen, two animations are embedded within the interactive, one to introduce the players and staff involved, and the second to provide a countdown to the disaster. This uses the aircraft radio transcript, to help to tell the story of what happened and set the scene for the investigation. Snow has been integrated thoughout, to give reference to the reason the disaster happened. The interactive is designed in a way that draws the user in and gives them an opportunity to discover things for themselves.
Jaguar decided to open their doors to the Great British public to see these splendid vehicles. But they also had a desire to tell the legacy of their pioneering Jaguar engineers.
The E-Type The XJS The Xj220
Jaguar has a long and illustrious motoring history and found major motorsport success with its pioneering engineering innovations, particularly at LeMans in the 1950s. The Jaguar Heritage museum contains a physical timeline of engines and disc-brake development, telling the story of some of their most important advancements.
The discussion we had with our clients was to move the exhibition away from being exclusively accessible to just motoring enthusiasts, but to broaden the target audience and appeal to everyone.
“It’s not just for the anoraks!”
The British Motor Sport exhibition was right next door so we devised an interactive to give the enthusiast the layers they craved, but it’s also a good story; we wanted to tell this story, allowing accessibility for families with children to explore and enjoy…brum, brum!
Along the rocky peninsula/promontory overlooking Tremadog Bay sits the ruins of Criccieth Castle. Perched on a headland with the North Welsh Sea at its feet, the castle is home to picturesque views and an intimidating vantage point to would-be attackers – Perhaps explaining why it changed hands between the Welsh Princes and English Monarchs so much throughout the years in its brief life as a stronghold.
To help people learn about the lives of those around the area during the English and Welsh conflict, Cadw and Headland asked the Ducks to imagine a day in the life of the Welsh Prince as he visits Criccieth Castle. This was imagined as 3 films set throughout the day, each featuring an animated character talking directly to the viewer who is cast as the Prince.
The films are shown inside an imagined Llys (court) designed by our friends at Headland Design situated in the refurbished visitor centre, creating an immersive and atmospheric experience where the visitor selects the film they want to watch by touching an object on the table.
Along with these films we created an aerial film, including CGI of how the castle would have looked, which will stay with you as you venture up the hill to take in the scenic sights Criccieth offers.
Dudley Zoological Gardens look after some of the worlds rarest creatures but we decided to go one step further with the Genesplicer interactive we produced for exhibition consultants Leach. Playing the role of a mad scientist, visitors can choose from 11 different animals and splice their genes together to create a new, improved and extremely strange species.
An animated, rotating double-helix adds movement while the creepy, atmospheric soundscape of bubbling concoctions creates a suitable background for the dastardly creations. Camodiles, Giringos, Tiguins and Crocotans can all be concocted in the laboratory and let loose by emailing your creation and sharing it with friends.
Dudley Zoo’s 2015 Easter break saw record attendances, with the attraction topping 20,000 visitors over the seven-day period. Zoo Director, Derek Grove, said “the bumper figures were a result of the opening of a new £250,000 interactive exhibit. The feedback we’ve had on Castle Creatures has been incredible.”
Living with the Ravens
Legend has it that should the ravens ever leave the White Tower it would crumble and a great disaster would befall England…
Now, if you don’t already know, there are seven ravens that currently live at the Tower of London (the required six, plus one spare). The reason we say ‘required’ is because legend states that the Kingdom and the Tower will fall if the six resident ravens ever leave the fortress. To help people learn about the Ravens, Historic Royal Palaces asked the Ducks to tell the Ravens’ story and the accompanying legends for the Tower of London.
When at the Tower, visitors will see the new Ravens enclosure and view interpretation panels created by our friends at Headland Design. You will be invited to download the app; which tells the story of the Tower’s infamous ravens. It has been fantastic to be involved in a project for somewhere steeped in such gory, gruesome history.
“In south-west Lancashire, babes don’t toddle, they side-step. Rugby League is a physical manifestation of our rules of life, comradeship, honest endeavour and a staunch allegiance to fair-play” Colin Welland
A heritage project close to our heart and roots in Warrington, Fuzzy Duck and the Wolves Foundation spent 12 months working together on the huge project of documenting the rich history of Warrington Wolves Rugby League Club and the town they represent.
After securing Heritage Lottery funding, we produced a 100 metre long timeline, supported by augmented reality, motion graphics, poetry and two, 12 minute documentaries.
Warrington is a town with a rising population and we were determined to have these newcomers understand and learn to love the sport, the team, the town.
The project was awarded bronze in the 2013 Fresh Creative Awards, Best Breakthrough category.
Training the next generation of engineers
The technical training interactives produced for Untied Utilities were part of their £1.5 million apprenticeship programme to source the next generation of engineers at the newly developed Bolton training centre.
The touchscreen interactive contained videos, schematical animations and scenarios that detailed the complexities of the water treatment processes, giving the trainees first hand experience of problem solving situations that would otherwise require them to be on-site, up and down the country.
A slimmed down, simplified version of the interactive was also developed for intranet, mobile and tablet devices.
2016 saw the national trust take part in celebrating 100 years since the birth of Roald Dahl. Throughout the year they partook in a number of activities which took the theme from some of the stories that he told in his books.
Tatton Park took families on a scare fest around the haunted Old Hall for Halloween. Children had to find all the ingredients for Formula 86 Delayed Action Mouse-Maker from Roald Dahl’s, The Witches.
In a park full of Roald Dahl witchy mischief, we used technology that tracked facial movements turning children in to mice when they peered into a magic mirror!
The £20 million development at MediaCityUK opened in June 2016. Working closely with the MediaCityUK team and using the latest technology to create an engaging, immersive marketing application showcasing the brand-new exciting and imaginatively designed workspace for digital and creative businesses.
The app, which can be used via Google Cardboard housing or in full-screen mode, provides 360 degree CGI visuals and key locations including the reception and a typical office floor.
Lynn Haime, Asset Manager from MediaCityUK said: “We have such a fantastic mix of businesses at MediaCityUK, who are continually pushing boundaries and creating amazing content. Fuzzy Duck impressed us with their knowledge and vision of 360 VR and it has been a pleasure to work with one of the companies based at MediaCityUK to create an interactive application with virtual reality to demonstrate to companies who may be interested in Tomorrow”.
As part of United Utilities’ programme to link West Cumbria via a major new pipeline from Thirlmere Waters, Fuzzy Duck developed a website and film campaign to engage with stakeholders and the local public; outlining the benefits and explaining the impacts the seven year project has on the community and the environment.
The film campaign focuses on the work United Utilities has throughout its history in Cumbria. From the groundbreaking achievement of reservoir and aqueduct construction in the Victorian era to the future aqueduct being built from Thirlmere Reservoir to West Cumbria, the campaign aims to show customers how tirelessly United Utilities works to keep water supply, clean and constant.
The site was designed and built in an editable format, so the team could adapt and evolve the content as the programme developed.
Getting you active…
Get Yourself Active is a partnership led by Disability Rights UK, funded by Sport England and delivered by Leicester Centre for Integrated Living and Cheshire Centre for Independent Living. They aim to work with the health & social care and sports sectors, to develop better opportunities for disabled people to get active.
We created an interactive website and video campaign for the launch of ‘Get Yourself Active’. To cater for the different key audiences that will use the site, the website utilises sign-posting to guide the user to the information they require. By prompting the user to click on designated links, they can access content across a single non-linear webpage, rather than having to navigate a series of webpages; confusing and potentially dis-orientating the user.
As part of our dedication to make the website work for all users the website went through 3 rigorous rounds of user tests, over a two-month period before going live.