Going back to uni with the benefit of hindsight and making the most of every last second.
Given the chance to produce a suite of films for the wonderful University of Sussex, we were able to showcase the amazing facilities and opportunities the University provides, but also go further and tell the real story and benefit of University life – growing-up, friendships, fun and memories.
It’s a morning that trembles with anticipation of the signal, the whistle, the thrill, of the number you thought you’d never get, after days of frustration and weeks of regret.
As part of their Trainspotting season, the National Railway Museum asked us to produce a short film recording the performance of Ian McMillan reading his poem, Love Me Tender.
The film reflects the content and tone of Love Me Tender and provokes a creative response and a new way of visually representing the poem through a marauding walk through the station of York.
Joanne McCormack is an established ‘fat’ advocate and nutritional specialist who wanted a website and blog to promote her lifestyle and healthy way of living. The responsive website contains recipes, a weekly meal planner and lots of reading material references to help persuade people to ditch the starches and eat more of the right fat.
Ambitious About Autism is the national charity for children and young people with autism. They provide services at their schools and colleges; and raise awareness and understanding about autism.
We created an animation and documentary for a fundraising event at TalkTalk, to help explain autism itself and the work that the charity does. For the animation by using characters to tell the story, we were able to convey emotion and explain the problems that children and young people with autism can come across in their every day life. With voiceover and on-screen text, we highlighted the key messages that the charity wanted to convey, in how the funding they receive can help make the ordinary possible. For the documentary we spent a day following an Ambitious College student, Conor, in his daily activities at home and at the college.
Over recent years we’ve been privileged to build a relationship with Manchester’s only producing dance company, to help them raise their profile at home, to the levels of recognition they receive worldwide. Working closely with the marketing team at Company Chameleon and company founders Anthony Missen and Kevin Edward Turner, we have built a new brand for the company, creating a logo, brand guidelines, new website, films, newsletter template and digital banners, to help them connect with new and existing audiences online.
We continue to support Company Chameleon, finding ways to recreate the passion and emotion of their dance with digital technology, animation and film.
Taking Wheelchair Rugby League to the streets!
For the first annual Four Nations Wheelchair Rugby League tournament, we were asked to create an impactful brand and campaign to introduce and advertise the event.
We created a campaign which utilised everything from traditional flyers and posters to guerilla pavement stencils and window vinyls. Alongside this, a competition was run across social media to win tickets by finding and photographing our pavement stencils.
For the event itself, the brand and artwork was carried on across court hoardings and backdrops.
It’s cracking the flags out there!
Working with the communications team at United Utilities we conceived and created a new set of idents for their sponsorship of ITV Granada and Border weather. The live action idents are based around the day to day activities of several real United Utilities employees in different areas across the company with the aim being to capture key characters in the organisation. Several of these employees had been already featured on the BBC 2 documentary “The Watermen”.
The United Utilities idents were shot over 9 days on location in the North West, filming everywhere from call centres and customers houses to reservoirs and underground tunnels. Working with the client to develop the concept and produced in house we collaborated with post production company and commissioned a soundtrack composer to add the finishing touches to the indents.
Many people know they like coffee, any idea what it takes to get this perfect blend in to your cup? With screens mounted within the coffee machine, Rijo decided to neutralise this feature by showing the journey the coffee bean has taken to be in your cup.
The animation took the key facts and processes from the Rijo42 story. Taking the viewer from the location of the plant, through the way the berry is grown and harvested, into roasting, and ultimately arriving into the cup you are stood in-front of whilst the coffee is prepared.
“All you want to flush is Paper, Pee or Poo!”
UU: “…we want to stop people flushing anything else down the toilet and to target the film towards children and through the kids, their parents.”
Ducks: “Can we write a song with lots of toilet humour and fart noises?”
Ducks: “We’re in!”
United Utilities spend millions of pounds every year clearing drains, sewers and peoples gardens due to household waste being flushed down the toilet instead of disposed of in the bin. Wipes, towels, false teeth and mobile phones have all been found stuck in drains and at treatment works.
We created, illustrated and animated the characters and then wrote a catchy little ditty to communicate initially with children and then filter through to their parents.
We were commissioned by Kaplan to make several films for their Kaplan Advantage video campaign. Learning however you want, wherever and whenever is Kaplan’s mantra, so we needed to show different learners in different situations.
Ranging from a mum on maternity leave learning in her spare time to a business manager taking his qualifications to the next level, to a university student learning whilst on the go, we captured a range that best communicate that Kaplan was open to anyone.
When your target audience are the fans of a particular sport, it gives you the freedom to have a certain shorthand and license to speak in their language and even use in-jokes. The title for this campaign is just that. The phrase ‘One in – All in’ refers to a fight on the pitch. Rugby League is built from families and close brotherhoods, where each of the players are willing to put their bodies on-the-line for each other.
If one of the players is caught in a scuffle this phrase means ‘we’ve got your back – we’re all in it together.’ This charity aims to use this same mentality throughout the fans and players alike, caring for the grass-roots and heritage of the sport, looking after players once they’ve hung up their boots and players who get injured playing.