Illegal Wildlife Trade

Act for Wildlife are a conservation charity run by Chester Zoo, who are leading the way in saving endangered animals around the world. To help raise awareness amongst the general public, they wanted a series of animations, along with a suite of illustrations to assist with education. The animations were to be housed in one of the enclosures within the zoo, as well as used online.

Illegal wildlife trade is a big problem, and Chester Zoo wanted to focus the public’s attention on this with an animation about the ivory process from product to source. We needed to show the severe impact that people have directly on elephants when they buy even the smallest piece of jewellery containing ivory. The aim of the animation was to make people think twice before they buy something, ensuring they aren’t buying into illegal wildlife trade. 

Our concept begins with a reversal through time in a continual pull back through the various scenes. We wanted people to realise the chain of events that have unfolded before that product has reached them. ‘Fuzzy Felt’ has a nostalgic and relatable feeling to it, so we used this style to give the animation a tactile appearance, bringing the viewer closer to the message itself. Combining something that a child usually plays with, along with graphic images of the gun shooting at the elephant, helps to give the animation an element of shock and surprise – further driving home the severity of the problem.

English Federation of Disability Sport

Fuzzy Duck were asked to produce a series of films that help to promote the benefits of physical activity to people with a range of disabilities and impairments. Speaking to the participants and exploring how they were able to become active, these films were used to encourage others to take up an active lifestyle.

Each film became a portrait of the person with interview clips to bring to life what their achievements are and what they gain from being active. We spent a day with each participant, speaking with them and documenting their active lives.

Using documentary filming and rich slow-motion footage these films became stand-alone pieces as well as working within a suite of films.

Fuzzy Duck
MediaCityUK, Salford
M50 2AB

Tel: 0161 713 3800
Email: [email protected]