How do we use radar? Where was it discovered and why should we care about it in relation to the Battle of Britain?
In 1935, two scientists proved that radio waves could be used to detect the presence, speed and height of aircraft. Five years later that discovery, now developed into a full radar detection system, was to play a vital role in the successful outcome of the Battle of Britain.
Bawdsey Manor and its surrounding estate in Suffolk was the
birthplace of radar technology in the early 1900s. In 2016, the Bawdsey Radar Trust were awarded £1.8m to conserve the main Transmitter Block building.
As well as showing the conserved fabric of the building, the Trust wanted to develop both physical and virtual ways for the visitors understand how the early work at Bawdsey laid the foundation for a fascinating social and scientific history, it’s use in WW2 and current technologies.
We were enlisted by exhibition designers PLB, to help bring this vision to life across graphic panels, interactive’s and engaging films. From bold animations telling the science of radar, to a giant physical interactive timeline and aerial filming of the entire estate, the zoned exhibition takes you through over 100 years of fascinating history.
While Radar itself is a key factor in why Bawdsey is an important location, the people and their story needs to be placed up front.
For us, creating pieces of AV which used first-hand oral histories of those who worked at the radar station was essential.
Act for Wildlife are a conservation charity run by Chester Zoo, who are leading the way in saving endangered animals around the world. To help raise awareness amongst the general public, they wanted a series of animations, along with a suite of illustrations to assist with education. The animations were to be housed in one of the enclosures within the zoo, as well as used online.
Illegal wildlife trade is a big problem, and Chester Zoo wanted to focus the public’s attention on this with an animation about the ivory process from product to source. We needed to show the severe impact that people have directly on elephants when they buy even the smallest piece of jewellery containing ivory. The aim of the animation was to make people think twice before they buy something, ensuring they aren’t buying into illegal wildlife trade.
Our concept begins with a reversal through time in a continual pull back through the various scenes. We wanted people to realise the chain of events that have unfolded before that product has reached them. ‘Fuzzy Felt’ has a nostalgic and relatable feeling to it, so we used this style to give the animation a tactile appearance, bringing the viewer closer to the message itself. Combining something that a child usually plays with, along with graphic images of the gun shooting at the elephant, helps to give the animation an element of shock and surprise – further driving home the severity of the problem.
To commemorate the 60th anniversary of the Munich Air Disaster, the Manchester United Museum created an exhibition to tell the stories of the people on board the fateful flight. They needed a touchscreen interactive building to provide visitors with more information, that also ties in with the style of the graphic panels.
We created a skeuomorphic interface containing documents, photos and videos, to give the user a sense of being involved in the investigation. The interactive is split into three sections: the players and staff, the aftermath, and the disaster.
After the initial animated attractor screen, two animations are embedded within the interactive, one to introduce the players and staff involved, and the second to provide a countdown to the disaster. This uses the aircraft radio transcript, to help to tell the story of what happened and set the scene for the investigation. Snow has been integrated thoughout, to give reference to the reason the disaster happened. The interactive is designed in a way that draws the user in and gives them an opportunity to discover things for themselves.
Disability Rights UK approached us with an exciting project set around a piece of writing. We were introduced to an extraordinary creative writer named Owen.
Owen has a disability himself, but that hasn’t deterred him from his writing. Having first-hand experience helped him to shape a short case study about getting active and the community Disability Rights has created for him to meet new people.
His story follows Aftab, a young lad with cerebral palsy who craves independence; Tina, a woman who lost the use of her legs in an accident, but never lost her warm and bubbly personality; and John, an elderly man who lost his leg in the 2nd world war, but this never stopped him from getting active. The common thread between them all, is their social worker, Maggie. With a heart larger then life itself, and a passion for helping people, she introduced these three unlikely acquaintances to help Aftab to realise that his disability doesn’t control his independence.
10 fields, 8 swords, 5 Ducks, 2 night camps
and 1 BIG WALL!
The brief had two requirements:
1. To help people visiting the wall to understand why the Roman Calvary were in the North of England.
2. To celebrate the horsemen of Hadrian’s Cavalry and educate visitors on the life of a cavalryman and his journey.
Hadrian’s Wall is part of Roman and British History that has intrigued people for thousands of years.
Our brief was to make a short film about the life of a cavalryman who had been assigned to the furthest northern reaches of the Roman Empire.
We decided to make a film that told the emotive journey of a hardened cavalryman, who was preparing for the Hyppica Gymnasia – a military showcase held in the presence of the Caesars themselves.
The National Justice Museum’s aim is to inspire people of all ages to become active citizens. They do this through fun and engaging activities, exhibitions and educational programmes relating to law and justice.
The Museum underwent a full refurbishment and we were asked
to produce the all new AV content.
We needed to cover all aspects of justice around the world through an introductory animation, four touchscreen interactives, a number of films and two projected characters within a courtroom. Using humour, hard-hitting graphics as well as child-friendly interactive games to inspire all visitors to an understanding of the law and justice system, and to use their rights and responsibilities to play an active role in society.
Hidden Histories is a new strand of the visitor experience at the National Trust’s Tatton House near Knutsford. Tours of the grand rooms and estate have always been popular, and now visitors taking the tours of the kitchens and servants quarters can explore the lives and working conditions of named servants in the 1900s, and a fascinating insight into the technology of the time.
A number of iPads, some mounted on stands and some held by the guides, bring to life interactive stories from the housekeeper, cook, maids and sculleryman, through their diaries, daily schedules and ledgers. We created the project as a number of modules which will be extended when further parts of ‘downstairs’ in the mansion are revealed.
We recently worked with Traces, an organisation that works with museums across Europe to embrace technology, and develop digital experiences within museum environments.
With 3 x 3 day cross-border workshops open to European museums, we created an animation to attract and engage with workshop participants across Europe. The aim of the workshops is to transfer knowledge and educate museum professionals, together with experts and students, in the deployment of innovative digital technologies to communicate and engage with new or existing audiences.
The three workshops are each at different locations across Europe, covering digital engagement and strategy (Denmark), digital storytelling (Belgium) & Innovative digital technologies (Netherlands).
In 2015 Warrington were bottom of the RSA’s culture list so attempting to make it the UK’s City of Culture was bold to say the least. With Fuzzy Duck’s roots being in Warrington and a few Ducks living there we felt that we could offer some support.
There were lots of nay-sayers: “Warrington for City of Culture?
It’s not a City and there’s no Culture!”
But seeing as our brief was to produce some media aimed at the people of Warrington we were given free reign to use as many in-jokes and parochialisms as we wished. And so we began building key places from around the town from The Golden Gates to Mr Smiths, referencing everything from Greenalls Bitter to Walking Day.
Values and Ethics are central to everything the Cooperative Bank stands for, and their customer-led Ethical Policy, defines what this means for the Bank.
The Ducks were asked to help communicate this to employees and to help colleagues understand the importance of the Ethical Policy, and how it helps differentiate the company from competition.
Fuzzy Duck created bold memorable graphics for a series of employee engagement sessions including an interactive walkthrough, that will reinforce the key messages. These graphics flowed through to the printed packs for the session delegates, and helped to lock the core values into their everyday work practices.
Along the rocky peninsula/promontory overlooking Tremadog Bay sits the ruins of Criccieth Castle. Perched on a headland with the North Welsh Sea at its feet, the castle is home to picturesque views and an intimidating vantage point to would-be attackers – Perhaps explaining why it changed hands between the Welsh Princes and English Monarchs so much throughout the years in its brief life as a stronghold.
To help people learn about the lives of those around the area during the English and Welsh conflict, Cadw and Headland asked the Ducks to imagine a day in the life of the Welsh Prince as he visits Criccieth Castle. This was imagined as 3 films set throughout the day, each featuring an animated character talking directly to the viewer who is cast as the Prince.
The films are shown inside an imagined Llys (court) designed by our friends at Headland Design situated in the refurbished visitor centre, creating an immersive and atmospheric experience where the visitor selects the film they want to watch by touching an object on the table.
Along with these films we created an aerial film, including CGI of how the castle would have looked, which will stay with you as you venture up the hill to take in the scenic sights Criccieth offers.
“She waited for the last spirit to return to her
empty grave. When she saw the ghost approach
she stood upon the tomb with staff in hand and declared…
‘I cannot let you pass!’”
Okay, you had us at empty grave. This is a brief passage from the legend of how Brahan Seer gained the gift of second site. High Life Highland asked us to animate this and several other tales from a suite of legends for their Inverness Castle tour.
Each legend depicts visions Brahan had seen coming, and eventually his death, which we’re pretty sure he did not.
The Atkinson Museum in Southport has a large range of ancient Egyptian artefacts thanks to a wealthy Victorian lady named Anne Goodison. Anne Goodison was from Bootle and was fascinated with Egyptology. She visited Egypt twice in the late 1880s and brought back a wide selection of artefacts which were housed in a ‘museum room’ in her family home near Crosby.
After Anne’s death in 1906, her husband had no interest in the collection and so donated it to the Bootle Museum in 1908. After the museum’s closure in 1974, the collection was taken to Southport for safe storage. Now for the first time in 40 years, items from the collection are now back on display at The Atkinson.
Many people know they like coffee, any idea what it takes to get this perfect blend in to your cup? With screens mounted within the coffee machine, Rijo decided to neutralise this feature by showing the journey the coffee bean has taken to be in your cup.
The animation took the key facts and processes from the Rijo42 story. Taking the viewer from the location of the plant, through the way the berry is grown and harvested, into roasting, and ultimately arriving into the cup you are stood in-front of whilst the coffee is prepared.
“All you want to flush is Paper, Pee or Poo!”
UU: “…we want to stop people flushing anything else down the toilet and to target the film towards children and through the kids, their parents.”
Ducks: “Can we write a song with lots of toilet humour and fart noises?”
Ducks: “We’re in!”
United Utilities spend millions of pounds every year clearing drains, sewers and peoples gardens due to household waste being flushed down the toilet instead of disposed of in the bin. Wipes, towels, false teeth and mobile phones have all been found stuck in drains and at treatment works.
We created, illustrated and animated the characters and then wrote a catchy little ditty to communicate initially with children and then filter through to their parents.
More for less: the future of buying legal services
GC hub is a website for lawyers that will bring the best of breed (law firms) together as a reference point for companies to compare and choose which law company to go with. Our animation grabs the attention by highlighting the benefits and principles of the website, appealing to an audience of both law firms and service users.
Clean, bold and memorable graphics, rather than convoluted text or narration to launch the brand and service to the market.
How do you engage with construction staff about the safety risks when resurfacing the busiest airports in the UK?
2016 saw the national trust take part in celebrating 100 years since the birth of Roald Dahl. Throughout the year they partook in a number of activities which took the theme from some of the stories that he told in his books.
Tatton Park took families on a scare fest around the haunted Old Hall for Halloween. Children had to find all the ingredients for Formula 86 Delayed Action Mouse-Maker from Roald Dahl’s, The Witches.
In a park full of Roald Dahl witchy mischief, we used technology that tracked facial movements turning children in to mice when they peered into a magic mirror!
The house at Lyme Park was transformed for Christmas into a rich, sensory Edwardian Christmas.
This Christmas experience was inspired by the book ‘Treasure on Earth’; an evocative & nostalgic text written by Phyllis Legh & first published in 1952. This text tells the story of Phyllis’s experiences of ‘Vyne’ (Lyme) at Christmas in 1906. The text glows with love & warmth, and gives wonderful descriptions of how the house looked and felt at Christmas and New Year, “The door of the saloon opened on a scene of almost unreal loveliness”
We wanted to challenge ourselves with a cost effective approach, that would allow people to be surprised with the magic of Christmas while giving the AV a light touch feel to the overall experience.
As part of United Utilities’ programme to link West Cumbria via a major new pipeline from Thirlmere Waters, Fuzzy Duck developed a website and film campaign to engage with stakeholders and the local public; outlining the benefits and explaining the impacts the seven year project has on the community and the environment.
The film campaign focuses on the work United Utilities has throughout its history in Cumbria. From the groundbreaking achievement of reservoir and aqueduct construction in the Victorian era to the future aqueduct being built from Thirlmere Reservoir to West Cumbria, the campaign aims to show customers how tirelessly United Utilities works to keep water supply, clean and constant.
The site was designed and built in an editable format, so the team could adapt and evolve the content as the programme developed.